Description
May 2025 was a time when competition was set aside, and the cigar industry – retailers and manufacturers, alike – rallied around AJ Fernandez. Hi Tabacalera AJ Fernandez Cigars factory had caught fire, and the losses were devastating; but with help from the community, AJ was back to business in short order. How does someone show their gratitude for such generosity in a moment of crisis? In this case, it’s Amar Toro. Amar means ‘to love’ in Spanish and ‘moon’ in Arabic (AJ is of Cuban and Lebanese heritage); built entirely from Nicaraguan tobaccos and finished in a dark Habano wrapper, this 6 x 56 Toro settles into a smooth, medium-bodied rhythm with notes of toasted nuts, Turkish coffee, earth, and a soft natural sweetness throughout. The oversized Toro format allows the blend open up gradually, delivering a more easygoing, almost humble smoking experience – capturing the feel AJ created Amar for in the first place. Named for love, community, and resilience, this is a cigar meant to be appreciated at a slower pace. Add a box to your rotation today at Famous Cigars!
