“We had defined our goal early on,” said Guillermo Leon, La Aurora VP, “and that was to bring cigar smokers a medium bodied, richly flavored cigar with a fair amount of spice at a very attractive price.”
Using Dominican, Nicaraguan and Ecuadorian tobaccos, the blending process went through dozens of iterations before achieving a cigar that brings a balanced flavor that is peppery, sweet and provides toasty notes.
According to Vice President, José Blanco, the cigars are being packed in boxes of twenty-one cigars and will come in the three following sizes:
Robusto (4½” x 50)
Toro (5½” x 54)
Belicoso (6¼” x 52)
Suggested retail prices will range from $6.00 to $8.00 per cigar.
At a recent gathering of cigar aficionados during a dinner in New York, José Blanco said, “I firmly believe we have a cigar that provides excellent flavor, strength and balance, and that matches the standards we have adhered to in creating the other great cigars that have brought us high regard and ratings.”
The cigar, named La Aurora 107 in honor of the company’s 107 years in business, will be released on April 1.
“In conjunction with Guillermo and Jose we have planned an exciting series of events to introduce tobacconists and their customers to this cigar,” said Nestor Miranda.
“As for the name, La Aurora 107, following on the heels of Cien Años, which marked the company’s 100th anniversary, it was decided to keep it simple, meaningful, and easy to remember,” said Guillermo Leon.
La Aurora’s distributor, Miami Cigar & Company announced that, upon its release, the new La Aurora 107 cigars will only be available at local tobacconists. For more information, click here.
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