Cigar News

After a Half-Century, Cuba’s First Refugees’ Triumph Over Castro Celebrated by Torano Cigar Family

The Toranos have kept alive the memory of those epochal events, commemorating the tragedy by producing a series of Exodus 1959 premium cigars. The 2001 release of the Exodus 1959, which became known as the Exodus Gold, due to its band’s gold trim, was followed by the Exodus 1959 Silver Edition in 2002. Both cigars, over the ensuing years, have earned stunning ratings throughout the cigar world. Now, Torano speaks with a different voice, when he describes the family’s latest flagship cigar, the Exodus 1959 – 50 Years, and what it represents.

“The Exodus 1959 Gold and Silver introductions,” he states,” were meant to remind the cigar world of the physical and emotional agony we compatriots suffered. Today, however, our message is one of celebration. Our Cuban tobacco families have triumphed, following 50 years of their dedicated work, in recreating the industry in all the countries that we know of … notably Honduras, the Dominican Republic and Nicaragua. My grandfather and his uncle were pioneers in establishing Cuban-seed tobacco in the last two. All of us have grown, blended, and perfected tobacco in these countries, creating a vibrant industry worldwide.”

Early this year, Charlie Torano and his father, Carlos, the company’s chairman of the board, have been hosting retailer events on their nationwide “Our Roots Run Deep” Tour. The Tour’s theme calls attention to their four generations in dark tobacco and premium cigars … the family celebrates its century mark in 2016. The highlight of the Tour’s retailer events, which will continue throughout 2009, is the Exodus 1959 – 50 Years cigar, which is presented in their Seleccion Exclusiva 5-cigar Sampler. According to Torano, the sampler, especially the new cigar, is being received with acclaim, and sales have reportedly been phenomenal.

“This Summer,” says Torano, “will see the national launch of the Exodus 1959 – 50 Years. The cigar’s iconic Exodus band is trimmed in a warm, old-style copper color, and we anticipate that smokers may refer to it as the ‘Exodus Copper.’ The cigar is available in three shapes … 5 x 50, 5-1/2 x 52 Torpedo, and 6 x 48. The wrapper … very dark, with a lush, oily sheen … adds visual impact. It is the most full-bodied blend of the three Exodus brands, but with a subtle, natural sweetness and balance that were very difficult to achieve in such a powerful cigar. The presentation for the Exodus 1959 – 50 Years is 24 to the box, with a price range similar to the other Exodus lines.” Torano advises, now that the Exodus 1959 – 50 Years line has been officially introduced, he and his father will make the cigar the focal point of their continuing Tour, as they did with the Seleccion Exclusiva Sampler, which included a pre-production sample of the Exodus 1959 – 50 Years blend. Torano suggests retailers and smokers consult the company’s Web site, www.Torano.com, for the itinerary of the Tour.

This brand-new Web site, launched at press time, incorporates a video blog section that shows visitors the Torano family’s daily activities at the Honduran and Nicaraguan factories, the Miami office, and events. Beautiful imagery of the tobacco fields and factories, along with continually expanding forums, help contribute to the cohesiveness of the Torano community. The site has a fresh, different look and feel, in line with the “Our Roots Run Deep” marketing platform, which debuted at the end of last year.

Torano notes three focal points in the new “Our Roots Run Deep” advertising campaign, which first appeared in December, 2008 … the Torano heritage, the solidarity of the father and son team, and its “Never Smoke Alone” message. That last feature is augmented by a new introduction, the Torano Companion Pack. This four-cigar pack’s “Buy three, get one free” pricing encourages smokers to share a cigar with a friend when fishing or hunting, at poker parties, golfing, or just hanging out. The four cigars, all 6 x 50 Toros, include one each Casa Torano, Casa Torano MAduro, 1916 Cameroon, and Virtuoso.

Suggested retail pricing for the Exodus 1959 – 50 Years and Companion Pack will be announced at their late-Summer introduction, at which time they will begin appearing at Torano retailers.

Gary Korb

Gary Korb

Executive Editor

Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, during the past 12 years he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and cigar reviewer. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.

Show all Gary Korb's Articles
nowsmoking olor nicaragua sun grown cigar review Cigar Advisor Cover

#nowsmoking: Olor Nicaragua Sun Grown Toro by Perdomo

#nowsmoking Olor Nicaragua Sun Grown – made by Perdomo, it’s a Nicaraguan puro “you can smoke it any time of day.” Click now for our review, and what you should know about this cigar, delivered in under 60 seconds…

Read More
Master Blenders Liana Fuente Arturo Fuente cigars Cigar Advisor Cover

Master Blenders: Liana Fuente, VP of Brand Development – Arturo Fuente Cigars

Hear Arturo Fuente Cigars’ Liana Fuente tell us about growing-up Fuente, her passion for cigars, the Cigar Family Charitable Foundation, and more in this edition of the Master Blenders podcast…

Read More

CA Happy Hour: Goose Island 312 + Plasencia Reserva Original Cigar Pairing

This Happy Hour calls for a cold one: Goose Island 312 Urban Wheat Ale is combined with Plasencia Reserva Original for a beer and cigar pairing that's on your side of the battle against the summer heat. Click now to get the tasting notes and try it today!
Read More

2014 CA Report: Coolest Cigar Cutters

We've picked 8 kick-ash cigar cutters (actually, more like 13) that look (and cut) so sharp, you’ll want to wear ‘em around your neck. Read our list now!
Read More