Cigar Makers

Master Blenders: Alan Rubin, President/CEO of Alec Bradley Cigars

Reading Time: 3 minutes

CA Master Blenders Podcast: Alan Rubin, President & CEO of Alec Bradley Cigars

By Gary Korb

A FIRST for the Master Blenders podcast – Alan Rubin, joined by his sons, Alec and Bradley, speak about how Alec Bradley Cigars has made their mark in this crazy business. We also get into the leading cigars in the Alec Bradley stable, how Alec and Bradley are contributing to their father’s business, the new Alec Bradley Black Market Estelí and Prensado Lost Art cigars, and much more. Whether you’re already an Alec Bradley disciple, or just incredibly curious about this highly-rated boutique brand, give it a listen.

An Interview with Alec Bradley Cigars’ Alan, Alec & Bradley Rubin

 

alan rubin interview alec bradley cigars MB
Alan Rubin, Founder and CEO of Alec Bradley Cigars, with his sons, Alec and Bradley.

It began in 1998 with an exchange of business cards between Alan Rubin and Ralph Montero. The Cigar Boom was over. Alan was trying to hold together a fledgling cigar business. Ralph had left his gig at Tropical Tobacco to go out on his own. Both businessmen were hungry, but it would be two more years until Alan and Ralph partnered-up.

Enter, the Millennium. Alan and Ralph needed good cigars to sell. Henke Kelner, owner of the Occidental Factory in the Dominican Republic and blender for Davidoff Cigars needed some production jobs. Ralph knew Henke well and suggested to Alan that they “give it a shot.” So, with a $60K deficit and $3,000 in the bank, they pulled the trigger. The result was a high-quality cigar at an affordable price – Occidental Reserve cigars. Sold in bundles, the shot hit the bullseye giving Alec Bradley Cigars the momentum it needed, including hundreds more customers and the ability to erase its debt.

Without Occidental, Alec Bradley Cigars might be nothing more than a vague memory in the minds of a few cigar smokers. But now they had a cigar that would keep the lights on and let the company move forward.

Trilogy, a triangular shaped cigar came next. It was gimmicky, but it was also top-flight. Next came the not so gimmicky MAXX. The attraction for The MAXX was its wide ring gauges, which had become a growing trend.

Yet, it was the Alec Bradley Tempus cigars selection that shined the big klieg light on the company. They had received their first big hit, scoring a ’94’ in both Cigar Insider and Aficionado for the Tempus Centuria in 2008, and last year the Centuria reprised its ’94’ rating, landing it the #5 spot in the “Top 25 Cigars of 2017.”

alan rubin alec bradley cigars interview GK
Master Blenders host, Gary Korb, smoking the new Alec Bradley Black Market Estelí Toro during the podcast. Click here to learn more about it.

With production coming mostly from Honduras and Nicaragua, many more high-scoring cigars would follow – Prensado, Tempus Nicaragua, Coyol, Nica Puro, Sanctum, Post Embargo, and Mundial, among others, plus their most recent releases, Alec Bradley Black Market Estelí and Alec Bradley Prensado Lost Art.

Recently, Alec Bradley Cigars ushered-in the next generation of cigar marketers – Alec and Bradley Rubin – Alan’s sons and the namesakes of the company. They are working with the Alec Bradley team and sharing the company’s goals: ‘To give cigar smokers an unforgettable experience and make their lives better one hour at a time.’

And the beat goes on.

*   *   *

Listen to the Podcast here:

0 Comments
Inline Feedbacks
View all comments
Gary Korb

Gary Korb

Executive Editor

Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and Executive Editor of Cigar Advisor. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.

Show all Gary Korb's Articles
cigar advisor #nowsmoking cigar review west tampa tobacco white - cover

#NowSmoking: West Tampa Tobacco Company White

Reading Time: 4 minutes Former CAO brand ambassador Rick Rodriguez now has his own premium cigar brand, West Tampa Tobacco Company. In this review of the West Tampa White Toro Gary called it “a real finger burner.” Was he just being nice? Check out his entire review now.

Read More
cigar advisor master blenders christian eiroa of c.l.e. cigars - cover

MASTER BLENDERS: CHRISTIAN EIROA, FOUNDER OF C.L.E. CIGARS Pt. 3

Reading Time: 3 minutes This Master Blenders Series episode spotlights C.L.E. Cigar Company founder, Christian Eiroa. Growing up in a legendary cigar family, he’s learned from the best. Watch how he’s made it work and discover why there’s more to making cigars in Honduras than you thought.

Read More
cigar advisor news-toscano extravecchio cigar release-cover photo

Cigar News: Toscano Expands Toscano Extravecchio Cigars to U.S. Market

Reading Time: < 1 minute Smokers of Manifatture Sigaro Toscano’s imported Italian cigars, which include the popular Toscano Antico, Classico, Anno Domini, and Garibaldi, among others, will now be able to purchase the distinctive Toscano Extravecchio cigars in the U.S. Learn more about these fire-cured wrapper cigars here.

Read More
Best cigar lighters for the money CACover

2018 CA Report: 5 of the Best Cigar Lighters for the Money

Don't get burned - if you're in the market for a good cigar lighter, this one is a must-read. Get an up-close look at the 5 best cigar lighters to serve-up the holy trinity of consumer confidence: Quality, Reliability, and Value.
Read More