Cigar News

Alec Bradley Cigars leads industry by adding QR codes to their marketing mix

Reading Time: < 1 minute

These 2 and 3-dimensional, state-of-the-art bar codes will allow consumers who own mobile devices with QR code readers to link to more information about Alec Bradley cigars, accessories, swag, promotions and more – instantly.

QR codes, (internet-speak for Quick Response) are used to take a piece of information from a variety of media and connect to it via the camera in mobile phones. The media can be anything from website links, to text, photos, videos and more. Their primary advantage over regular bar codes is that they can store exponentially more data. Alec Bradley Cigars is using QR codes in their ads, shelf talkers, T-shirts, and other merchandise, giving mobile device users the ability to go directly to their website in seconds.

For example, a consumer can scan the QR code on a shelf talker in a cigar store or other retail location. The code takes them to a link where they can then see key details about that particular line. To accomplish this, Alec Bradley has created a mobile-optimized site for their Select Cabinet Reserve (SCR), Family Blend, and Prensado selections. Other lines will be added.

“We’ve always paid great attention to detail when creating cigars,” said Alec Bradley Cigars president, Alan Rubin. “In applying the same kind of detail to our advertising and point of sale material, we’ve seen a very positive response to the technology. In a very traditional industry, it is important to see how technology can be a powerful tool to enhance our customers’ experience, and this is only the beginning.”

To take advantage of Alec Bradley’s new QR code scanning capability, a mobile device user must have a QR code reader on their mobile device’s camera.

For more information visit AlecBradley.com.

0 Comments
Inline Feedbacks
View all comments
Gary Korb

Gary Korb

Executive Editor

Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, during the past 12 years he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and cigar reviewer. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.

Show all Gary Korb's Articles
cigar advisor news - alec bradley filthy hooligan 2022 release cover

Cigar News: Alec Bradley Filthy Hooligan & Shamrock 2022 Shipping

Reading Time: < 1 minute Alec Bradley Filthy Hooligan cigars have arrived for 2022…shipping just in time for St. Patrick’s Day!

Read More
cigar advisor news-ventura cigar cfw slaughterhouse the operator cigar release-cover

Cigar News: Slaughterhouse The Operator Cigar Activated for Duty

Reading Time: 2 minutes Operation: Cigars For Warriors is one of the most outstanding non-profits for cigar lovers who serve. Ventura Cigar Company has created a new limited-edition cigar, Slaughterhouse “The Operator,” the proceeds of which will go to CFW. Learn more about this collaborative effort here.

Read More
Top New Cigars Jul 19 2021 Cigar Advisor Cover

CA Report: Top New Cigars (July 19 2021)

Reading Time: 3 minutes This week’s Top New Cigars features a bold, barber pole ‘Espresso’ addition to Macanudo’s M series, plus new blends (and sizes) Southern Draw and Protocol. See why we love them, and why we know you will, too!

Read More
#nowsmoking Alec Bradley Black Market Filthy Hooligan 2020 cigar review Cigar Advisor Cover

#nowsmoking: Alec Bradley Black Market Filthy Hooligan (2020)

Reading Time: 5 minutes With whiskey in hand and St. Patty’s Day upcoming, Gary and Jared team up for our Alec Bradley Black Market Filthy Hooligan cigar review. Flavorful surprises abound with this annual, limited edition barber pole cigar – watch now, and see how it all panned out. . .

Read More