Cigar News

Alec Bradley Cigars leads industry by adding QR codes to their marketing mix

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These 2 and 3-dimensional, state-of-the-art bar codes will allow consumers who own mobile devices with QR code readers to link to more information about Alec Bradley cigars, accessories, swag, promotions and more – instantly.

QR codes, (internet-speak for Quick Response) are used to take a piece of information from a variety of media and connect to it via the camera in mobile phones. The media can be anything from website links, to text, photos, videos and more. Their primary advantage over regular bar codes is that they can store exponentially more data. Alec Bradley Cigars is using QR codes in their ads, shelf talkers, T-shirts, and other merchandise, giving mobile device users the ability to go directly to their website in seconds.

For example, a consumer can scan the QR code on a shelf talker in a cigar store or other retail location. The code takes them to a link where they can then see key details about that particular line. To accomplish this, Alec Bradley has created a mobile-optimized site for their Select Cabinet Reserve (SCR), Family Blend, and Prensado selections. Other lines will be added.

“We’ve always paid great attention to detail when creating cigars,” said Alec Bradley Cigars president, Alan Rubin. “In applying the same kind of detail to our advertising and point of sale material, we’ve seen a very positive response to the technology. In a very traditional industry, it is important to see how technology can be a powerful tool to enhance our customers’ experience, and this is only the beginning.”

To take advantage of Alec Bradley’s new QR code scanning capability, a mobile device user must have a QR code reader on their mobile device’s camera.

For more information visit AlecBradley.com.

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Gary Korb

Gary Korb

Executive Editor

Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and Executive Editor of Cigar Advisor. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.

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