Benji Menendez
Benji Menendez
Born into a tobacco family in Havana, Cuba in 1936, Benji Menendez smiles when he says that tobacco is in his genes. His grandfather, father, uncles and great uncles were considered the royalty of the cigar business during the pre-embargo heyday of Cuban cigars. Of the six original leading Cuban tobacco companies, Benji is the only living person that was active in Cuba and is still active in the industry today. Throughout his tenure at General Cigar, Benji has worked in many aspects of the business, further enhancing his position one of the world's foremost tobacco experts. In his current position as General Cigar's senior vice president of premium cigars, Benji works closely with the company's team of cigar masters on the development of new brands and serves as a sounding board on product quality for leading brands including Macanudo, Cohiba and Partagas.