Under Wraps – with Benji Menendez

Reading Time: 4 minutes Benji Menendez – hailing from a lineage of legendary tobacco growers, and now a master blender for General Cigar – is the “Iron Chef” of tobacco. “It's like developing a recipe,” he says. “You have to know the components before you can make the recipe and deliver the flavor you're targeting. And once you decide what flavor you want, whether it's a strong cigar, one that's mild and aromatic, or something in between, then you are ready to start.” And that's before we've even planted anything.

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