Making the Case: The Cigar Boom and Bust of the 1990’s
Reading Time: 5 minutes Back in the 1970s and 80s, cigar smoking was something your grandfather did. But then seemingly overnight, the “face of the industry” literally changed. And yet while the image of cigar smokers was changing drastically, the sheer number of cigars being imported and sold was even more mind-boggling.
And then, almost overnight, the boom was over.
The fascinating thing about operating in a business boom cycle is that you are constantly kidding yourself about how long it will last. But in this cycle lay the seeds for a real cigar market that would take us into the 21st century.