“Boutique cigar” brand defined

Q. What does “boutique brand” mean?
– Mark W. in Versailles, KY

A. “Boutique brand” generally refers to premium cigars made in a small factory that produces a limited number of cigars and line extensions, and is not part of a major distributor (i.e. General Cigar, Altadis U.S.A, et. al.).

Although some boutique brands are eventually brought into the fold of the majors, such as E/O Brands (601 Cigars), now being distributed by Miami Cigar Company, most market their cigars independently. Tabacos S.
A. (777 cigars by Jesus Fuego) is a good example of a boutique factory, as are cigars made by Tatuaje, Arganese, Alec Bradley, and Cusano, to name a few.

Gary Korb

Gary Korb

Executive Editor at cigaradvisor.com

Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, during the past 12 years he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and cigar reviewer. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.

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