Originally released in 2012, the Room101 Daruma is coming back to begin a new chapter of perseverance and good fortune.
So, what’s a Daruma? It’s a small papier mâché figure used in Japan and around the world as a goal setting tool. Its egg-like shape is connected to perseverance: if a Daruma is knocked down, it will stand right back up. When setting a goal for the year, one of the eyes of the figure gets penciled in. When the goal is achieved, the second eye gets penciled in and the Daruma is lit on fire in celebration of the achievement. It’s not all that far removed from lighting a cigar to mark a special occasion.
“The return of Daruma is symbolic of the relationship with STG and Room101 moving forward,: said Room101 Cigars founder, Matt Booth. “It represents the opportunity for Room101 to spread its wings, which has always been our goal. And just as goals change and times change, Daruma has evolved. The Daruma of 2011 would not be the Daruma of today. The blend is correct and appropriate for now and begins a new chapter for both Daruma and Room101.”
Daruma is a Nicaraguan puro made in Nicaragua in partnership with international sex symbol Cory Bappert (Forged’s words) and Room101’s friends at Oliva. Daruma will be available in one size, 6” x 50 Toro that will sell for an SRP of $12.99 per cigar. The brand will be distributed by Forged Cigar Company.
“This cigar is exactly what it needs to be,” added Mr. Booth. “And it gives people exactly what it needs to give them. Light up a Daruma and celebrate how far you come and set a course for your next big adventure.” CA
Executive Editor
Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and Executive Editor of Cigar Advisor. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.
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