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CIGAR NEWS: CAO DEBUTS BX3 CIGARS

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New BX3 Cigars Join CAO’s Popular MX2, CX2, and LX2 Brands

CAO has always had a rebellious streak (think MX2, CX2, LX2), and the brand’s maverick approach to blending is taking another leap forward through its latest expression: CAO BX3. BX3 is a new collection that harnesses “three times the Brazilian tobaccos” in one robust blend. Focusing on the primary growing regions of Northeastern Brazil, CAO BX3 is made with sweet and aromatic Mata Fina and hearty, vibrant Arapiraca tobaccos that are used as wrapper, binder, and filler in an exciting, four-country blend.

cigar advisor news - cao debuts cao bx3 cigars release - photo of open box
CAO BX3 cigars will be a full-time production selection available in three frontmarks.

“Being trailblazers of tobacco is in CAO’s DNA, and with BX3 we’re continuing to pilot the path,” said CAO senior brand manager Ed Lahmann. “Our inspiration was the legendary X series which had put our blending expertise on the map. With BX3, we set out to take the best of Brazilian tobacco and bring it to the next level. Peppering in Nicaraguan, Honduran, and Mexican tobaccos in just the right proportions to add character, dimension and layers to the smoke, we’re really proud of the way the blend turned out.”

Handcrafted in Nicaragua at STG Estelí, CAO BX3 is enrobed in a Brazilian Mata Fina wrapper, has a Brazilian Arapiraca binder and a blend of rich and robust filler tobaccos from Brazil, Nicaragua, Mexico, and Honduras. The result is a medium-bodied smoke that’s rich in character with notes of espresso, dark chocolate, cinnamon, allspice, cayenne, and white pepper.

cigar advisor news - cao debuts cao bx3 cigars release - photo of bx3 cigar

CAO BX3 will be a full-time line, available in all channels. The three-frontmark collection is packed in boxes containing 20 cigars and will begin shipping in the first week in July.

BX3 Robusto (5” x 52)  SRP/cigar $8.99
BX3 Toro (6” x 54) SRP/cigar $9.49
BX3 Gordo (6” x 60) SRP/cigar $10.49

“To us, BX3 is everything a Brazilian-centric smoke should be. It’s memorable, savory and thought-provoking and it complements our portfolio beautifully,” added Mr. Lahmann.  CA

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Gary Korb

Gary Korb

Executive Editor

Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and Executive Editor of Cigar Advisor. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.

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