Basel, Switzerland – For the second time this year, Davidoff Cigars surprises its loyal aficionados with a limited edition of an iconic White Band Collection cigar which was most beloved in its day. As part of its ongoing 2023 “The Difference” campaign, the brand has launched the Millennium Lancero Limited Edition Collection; a re-stage of the former Millennium Blend Lancero.
“Back in its day, the Millenniun Blend Lancero was renowned for being the format to fully enjoy the blend’s special 151 wrapper,” said Oettinger Davidoff AG CMO, Edward Simon. “Today, the reborn, limited-edition cigar once again stands representative of our ceaseless pursuit for perfection.”
Simon also pointed out that it took Davidoff’s Master Agronomists 300 trials to create the special hybrid seed for the Ecuadorian wrapper leaf used on this cigar. Additionally, the cigar’s pigtail format requires the rolling skills of only the most experienced torcedores.
A Mexican binder encases four different filler Dominican tobaccos all capped with the proprietary Ecuadorian 151 wrapper. Rolled to a 7″ x 40-ring gauge, the Lancero presents an intense yet refined taste experience. Notes of oak wood and coffee lead-off and reveal an aroma of sweet prunes. Dark chocolate complements intense flavors of almonds and white pepper at the midsection, while pronounced flavors of peat are augmented by sharp white pepper and licorice in the final inches. Overall, the smoke issues a medium-plus body up to 45 minutes.
The launch of the Millennium Lancero Limited Edition Collection marks the second of four limited-edition releases within the framework of the brand’s “Cigar History Re-Rolled” concept, an integral part of Davidoff’s The Difference campaign. The Difference aims to infotain Davidoff’s loyal fans with interesting and detailed insights into the brand’s unique cigar creation process. These insights underline the highly-acclaimed Davidoff White Band Collection lines: Davidoff Signature, Grand Cru, Aniversario and Millennium, while offering a fascinating, behind the scenes glimpse at Davidoff’s extraordinary efforts to stand out from the pack.
“I am convinced that this relaunch will make a difference for countless aficionados,” added Mr. Simon. “Be it appreciators of the Lancero format and outstanding craftsmanship, collectors who enjoy the Millennium blend in its other highly acclaimed formats, or connoisseurs with a refined palate who wish to fill their time beautifully with this masterpiece.”
The Davidoff Millennium Lancero Limited Edition Collection will be available at select Davidoff Appointed Merchants, premium cigar retailers and in all Davidoff of Geneva since 1911 flagship stores. Launch and availability is scheduled for arrival in early April 2023 and may vary depending on country. CA
Executive Editor
Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and Executive Editor of Cigar Advisor. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.
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