Cigar News

Ernesto Perez-Carrillo launches innovative new website to introduce highly anticipated new cigar brand

Reading Time: 2 minutes

The new site (www.epcarrillo.com) offers the first look at his new company, EPC Cigar Co., and is constructed in such a way as to celebrate and propagate the passion that people all over the world have for cigars. The temporary website, which acts as placeholder until the full website launches late next month,  “scrapes” Twitter to capture and display any “Tweets” that mention the word “cigar” or its euphemisms in real-time anywhere in the world. By using Google Maps, the site then layers the Twitter information over a map to show exactly where that person is located.

Considered one the world’s premier cigar makers, based mainly on his success in creating the famed La Gloria Cubana cigar, Perez-Carrillo announced recently that he would forego retirement to start his own boutique brand of cigars under his newly formed company.  His limited-edition inaugural cigar is expected to be available for sale in December.

Until then, his newly unveiled website will serve to inform, update and engage cigar lovers while they await the introduction of E.P. Carrillo Edición Inaugural 2009.

“The making of cigars is still rooted in old-school techniques, but the marketing of a cigar brand has evolved tremendously to the point where our creativity and communications are not constrained by any means,” said Perez-Carrillo.  “We wanted to launch this brand with a website that was truly unique – one that not only would capture the essence of this brand, but to somehow capture the passion that cigar smokers have for cigars.”

The main website which launches in October will be the first brand site to be entirely built using the Google Maps interface. Ernesto and DeVito Verdi felt an interactive map would be a great way to share the story behind this new brand. The Google Maps API also lets us include some interactive features that support the larger cigar community. One example is a “Places To Smoke” this page allows cigar fans to upload their favorite spots for enjoying cigars.

Fans can also partake in a geographic journey, as they follow the path from the tobacco farms in the Dominican Republic, Nicaragua, Honduras and Ecuador (where the E.P. Carrillo tobacco is grown), to the factory in the Dominican Republic where the cigars are rolled. Cigar retailers also benefit from this format because the platform pulls in live data from Google, keeping the information current and correct.

“Cigar smokers have such a strong connection to Ernesto that we felt it necessary to create a site that strengthened that passionate bond,” said Tyler DeAngelo, digital creative director at DeVito/Verdi, the agency that created the site.  “This is not your typical site to support a cigar brand – or any brand – but then again, this not a typical cigar maker, or cigar.”  (_[ca]__{{{

0 Comments
Inline Feedbacks
View all comments
Gary Korb

Gary Korb

Executive Editor

Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and Executive Editor of Cigar Advisor. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.

Show all Gary Korb's Articles
cigar advisor news - alec-bradley to release reclaimed sampler - release - cover photo

Cigar News: Alec Bradley Cigar Co. Announces the Upcoming Release of ‘Reclaimed’ Figurados

Reading Time: 2 minutes Alec Bradley Cigars want you to experience a piece of cigar factory history with their Reclaimed sampler. Limited to only 800 samplers, Reclaimed includes seven figurados, each representing one of Alec Bradley’s top selling blends. Learn more here.

Read More

CIGAR NEWS: DT&T Adding Muestra De Saka ‘The Bewitched’

Reading Time: 3 minutes If you don’t think Steve Saka gets too excited about the cigars he creates, then wait until you read about the Muestra de Saka ‘The Bewitched’ that’s coming to a limited number of cigar stores this summer. Learn more about its real magical story here.

Read More
cigar advisor #nowsmoking cigar review powstanie wojtek 2021 - cover

#NowSmoking: Powstanie Wojtek (War Bear) 2021

Reading Time: 4 minutes Did you know that a bear served with the Polish army in WWII? It’s a story that inspired Powstanie to create Wojtek 2021. See the full cigar review video now to see if it’s right for your taste buds.

Read More
10 Best Top Shelf Maduro cigars Cigar Advisor Cover

2018 CA Report: 10 Top Shelf Maduro Cigars

Reading Time: 7 minutes Gary reviews 10 Top Shelf Maduro cigars: If you love the natural sweetness and savory aroma of Maduro wrapper, these dark discoveries are sure to please cigar smokers at every level of experience.

Read More