General Cigar Debuts New Frontmarks from Macanudo and CAO

“Macanudo fans have told us they get more bang for the buck out of large ring cigars, so we came out with the Gigante frontmark to round out the Café and Maduro lines,” said Bill Chilian, Macanudo’s Director of Marketing. “With so many cigar smokers reaching for large-rings these days, the new Gigantes are sure to become top-sellers.”

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CAO’s LA TRAVIATA selection is introducing its popular “Luminoso” frontmark in a new Maduro version later this week. Following in the footsteps of the bestselling CAO La Traviata Luminoso in the Ecuadoran-grown wrapper, the new Maduro version boasts a toothy Connecticut Broadleaf, which adds a pleasant note of sweetness to the critically-acclaimed vitola.

Weighing in at 4½” x 50, the new Rothschild-size cigar will have an SRP of $153 for a box of 30, with singles selling at an SRP of $5.10 per cigar.

“CAO La Traviata ‘Luminoso’ is one of our top sellers, so it was only natural that we gave CAO fans a new take on one of their favorite cigars,” said CAO’s Senior Brand Manager, Ed McKenna. “Rick Rodriguez and I are looking forward to receiving some great feedback about CAO La Traviata Maduro Luminoso on our website at”

Gary Korb

Gary Korb

Executive Editor at

Gary Korb has been writing and editing content for since its debut in 2008. An avid cigar smoker for over 30 years, during the past 12 years he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and cigar reviewer. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.

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