According to Debo Mukherjee, vice president of marketing for General Cigar, “In taking ownership of these Super Bowl events on behalf of the premium cigar category, we are able to satisfy our goal of connecting key influencers and consumers of iconic luxury brands. In addition, our partnership with Justin Tuck allows us to expand our commitment to promoting literacy in Latin America by helping to raise funds for his domestic literacy initiative.”
To kick off the festivities in its hometown of Miami, La Gloria Cubana will represent the premium cigar category at EA Sports’ star studded Madden Bowl XVI Championship which will be held at the Clevelander on Thursday, Feb. 4. Sport Illustrated dubbed last year’s Big Game party as “the best party of the week” and this year’s event is shaping up to be even hotter, thanks in part to the addition of the La Gloria Cubana Lounge. While hip hop artist Game and the NFL’s brightest stars including (Chad Ochocinco (Bengels), Chris Johnson (Titans), Maurice Jones-Drew (Jaguars), DeMarcus Ware (Cowboys) battle it out for supremacy in Madden NFL 10 on Xbox 360, the elegant La Gloria Cubana lounge will offer a bird’s eye view of the competition. Within the luxury lounge, guests can enjoy a selection of cigars straight from the hands of renowned El Credito Cigar Factory rollers and the La Gloria Cubana brand team.
La Gloria Cubana will also be the official cigar brand at Steelers Alum and NFL Hall of Famer Franco Harris’ Super Bowl LIV events. For the seventh year in a row, General Cigar will join Franco as he kicks off Big Game weekend with his annual Immaculate Reception & Dinner fundraiser on Thursday, Feb. 4 and The Franco Harris/Lydell Mitchell Grid Iron Golf Tournament on Friday, Feb. 5. Nearly three dozen current and former players will be on hand to join Franco in helping raise money for “Soldier’s Angel’s,” a non-profit organization that supports deployed soldiers and their families. The list of confirmed attendees for Franco’s events includes current and retired players such as Parnell Dickerson (Buccaneers); Dave Duerson (Bears); Brian Kelley (Giants); Lydell Mitchell (Baltimore Colts); Matt Robinson (Jets); Jon Runyan (Eagles); Erik McMillan (New York Giants); Marv Fleming (Miami Dolphins); Andy Russell and Mel Blount (Steelers) and Bryon Williams (Packers). La Gloria Cubana and Punch cigars will be sampled at both the Immaculate Reception & Dinner and on the golf course.
Also in Miami, General Cigar will be the exclusive cigar partner for the Rolls Royce Owners’ Celebration which will be held on Friday, Feb. 5 at a private estate in Miami. Nearly 300 Rolls Royce owners, celebrities and current and retired NFL players will be on hand to view the soon-to-be-released 2010 Rolls Royce Ghost and enjoy a selection of La Gloria Cubana cigars in the branded lounge that will be erected on the waterfront property.
On game day (Sunday. Feb. 7), General Cigar will support Justin Tuck and Ryan Grant at Hudson Terrace in New York City for their Big Game party to benefit Justin’s R.U.S.H. for Literacy charity and to raise funds for the American Red Cross’ relief efforts in Haiti. The event will feature a heated outdoor smoking terrace, complete with cigars from La Gloria Cubana, as well as Macanudo cigars and Cohiba cigars.
* * *