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Graycliff Cigar Company Appoints Toraño Family Cigar Company as Official U.S. Distributor
“We are excited about this partnership between Toraño Family Cigar Co. and Graycliff Cigar Company. Graycliff is a super-premium brand and we are honored to be given the responsibility to grow its distribution nationwide. This union of two very passionate tobacco families will only enhance both of our positions in the cigar industry,” said Charlie Toraño, President of Toraño Family Cigar Company.
After taking back their own distribution in August 2010, the Toraño Family Cigar company underwent several changes, to include a successful re-branding effort, new ad campaign, several key hires and the introduction of three new brands. Graycliff Cigar Company saw this as the perfect partners for the two companies to grow their brands in the premium cigar market.
The Graycliff Cigar Company was founded by the Garzaroli Family when Enrico Garzaroli fell in love with cigars but was unable to find that “perfect” cigar to complement what Graycliff Hotel and Restaurant has always been known for: excellent cuisine, fine wines and luxurious accommodations. The Company began production in January 1997 in Nassau, The Bahamas. What then began as a single roller in the restaurant entrance way has now expanded to an award winning boutique Cigar Company with 16 master rollers, each an expert in their various format.
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