Habanos cigar sales drop in 2011

According to the annual report, the Habanos joint venture logged in a profit after taxes of 10 million British pounds (US$15.72 million), on revenues of 35 million British pounds in 2011 ($55 million).

That compares to an after-tax profit of 5 million British pounds ($7.8 million), on revenues of 39 million British pounds ($61.3 million) in 2010.“Our luxury Habanos cigar portfolio has again delivered another good performance,” Imperial said in its annual report.

According to the report, which did not provide a breakdown of Cuban cigar sales, they rose at a particularly brisk pace in Russia, Brazil and China, partly thanks to new limited editions of Cohiba- and Montecristo-brand cigars. The report did not talk about cigar revenues in European Union markets.

Through the Habanos joint venture with Cuban state company CubaTabaco, Imperial Tobacco has the worldwide marketing monopoly for Cuban premium cigars.

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Gary Korb

Gary Korb

Executive Editor at cigaradvisor.com

Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, during the past 12 years he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and cigar reviewer. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.

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