Jose Blanco Named Senior Vice President of Joya de Nicaragua
Blanco, age 61, is a cigar expert held in high esteem throughout the industry who is known for being simultaneously outspoken and gregarious. Cigars and tobacco have always been part of his life. As a youth he was tasked with sorting tobacco from his father’s farm and began regularly smoking cigars at the age of 16. He was hired by Empresa León Jimenes CxA in 1982 and spent 18 years in its core beer and cigarette divisions. In 1999, due to his passion for cigars, he was promoted into their historic cigar company, La Aurora S.A. Utilizing tobaccos from many nations, he was instrumental in the development of new products such as the 100 Años, Aurora 107 and 1495 Series. He also served as the public representative for the company and is heralded for his tobacco blending and tasting seminars until his retirement from the company in June 2011. Guillermo León, the owner of La Aurora, credited Blanco for being a big part of the company’s success in a statement to Cigar
In comment to why he decided to accept the position at JDN, Blanco states, “Joining Joya De Nicaragua allows me to do what I love and feel passionate for: working with tobacco. It is a choice that I feel very happy about and makes me look into the future with great enthusiasm. Joya De Nicaragua is in my opinion an honorable company with strong tradition and history, which I value highly. Furthermore, it will be a great honor to work with my dear friend Dr. Alejandro Martinez Cuenca. In this company I visualize growth, creativity and overall great potential."
Of Blanco says Dr. Martinez Cuenca, "Welcoming Jose Blanco as Senior VP of Joya de Nicaragua is a profound honor and pleasure for me. Jose will bring new blood and fresh ideas to our legendary company that will allow us to expand our lines of production. His experience in blending and marketing will complement our own efforts and will undoubtedly result in a great contribution to the development and growth of Joya de Nicaragua in both the US and worldwide markets.”
“I have always respected Jose,” states Steve Saka, President of Drew Estate, “He is one of the few guys in our business that will tell you what he really thinks. I like that in an individual, plus he is as crazy about cigars and tobacco as I am. He is a total cigar geek so I am really looking forward to having the opportunity to work with him to grow the love for Joya de Nicaragua. He is going to be a great fit.”
Jonathan Drew, Owner and Co-Founder of Drew Estate added this comment via an iPhone video, “Yeah, yeah, yeah, sure he knows all about cigars, but the thing I like best about Blanco is his accent. Sometimes it is Dominican, sometimes it is Bronx, but it is never one of those Dominican-Bronx accents.”
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Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, during the past 12 years he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and cigar reviewer. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.Show all Gary Korb's Articles