Joya de Nicaragua Re-branding "Cuenca y Blanco" to "CyB"
“We did not realize there was any potential conflict over the name, otherwise we never would have used it to begin with”, expresses Dr. Alejandro MartÃnez Cuenca, Owner and President of JDN, “It is never our intention to imitate others and rather than waste energy in a possibly long, drawn out legal dispute, simply changing it resolves any issue. I want our efforts focused solely on the working tobaccos, maintaining the quality of our cigars and satisfying our customers. Our industry is facing much more relevant challenges today that demand our united and collective efforts. We appreciate the forty-five years of trust our cigar consumers, retailers and distributors have afforded Joya de Nicaragua and it is our duty and honor to always ensure our brands continue to be the global icons of the Nicaraguan Spirit”.
José Blanco, Senior VP of JDN adds, “All of us are extremely proud of CyB. We spent a year perfecting this intricate blend of tobaccos to deliver a truly unique smoking experience. It’s a medium to full bodied smoke, with lots of flavor and complexity, with a great aroma and a long finish. We may have changed the name, but the jewel we have created continues to be exactly the same!”
Cigars shipped to our wholesale customers from today forward by Drew Estate, our US Distributor, will reflect this name change. Like the cigar itself, the brand’s overall design and packaging remains identical, the only difference being the name. Some legacy-boxed cigars from the initial launch may remain in the marketplace during the transition.
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Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, during the past 12 years he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and cigar reviewer. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.Show all Gary Korb's Articles