Macanudo Announces Winner in All-Star Promotion

In addition to winning two tickets to the 2009 Major League Baseball All-Star game which was held at Busch Stadium in St. Louis, Missouri on Tuesday, July 14, Stevens received deluxe hotel accommodations in St. Louis as well as tickets to the Fan Experience and Home Run Derby for himself and a guest.

According to Debo Mukherjee, vice president of marketing for General Cigar, parent company of Macanudo, “A creative execution of our ‘American Passion” ad campaign features baseball, an American pastime that, like Macanudo, has inspired a devoted following. We therefore developed the Macanudo All-Star sweepstakes to align these two pastimes and award one lucky consumer and a guest with a trip of a lifetime to see the All Star game in person.  The promotion was quite successful, having been executed at brick and mortar tobacco shops nationwide, in addition to being featured by leading online cigar retail websites.”

In order to win the coveted trip, Josh visited his local Tinder Box cigar shop in St. Charles, MO and purchased the specially-marked Macanudo All Star four pack which contained a free Macanudo Café Hyde Park cigar. Upon purchase of the four pack, he was given the lucky scratch off card and ultimately learned that lady luck had smiled on him.

Stevens commented, “I am a big baseball fan and it has always been my dream to see the All-Star game. When I saw the Macanudo promotion at my local Tinder Box, I had to enter. You can imagine how excited I was when I found out that I’d won.”

The Macanudo All Star promotion kicked off at retail in February 2009 and was supported at tobacco shops with point-of-sale materials, and events created to garner increased excitement for the promotion.  In addition to tickets to local Major League baseball games, limited-edition Macanudo baseball jerseys and Macanudo-branded baseball hats, complimentary Macanudo Café Hyde Park cigars were given as prizes at retail events.

Online premium cigar retailers also participated in the Macanudo All Star promotion by including scratch off tickets with orders placed for the special Macanudo four pack.

#   #   #

® Macanudo is a registered trademark of General Cigar Co. Inc.