Anto Mahroukian, JM’s president, adds, “Other variations on the JM’s Dominican lineup that are not pictured are: Honeys, with honey-based flavorings and dipped heads, and ‘It’s a Boy/Girl,’ in pink or blue boxes and bands. We wanted the ad to visually remind customers that JM’s Dominican cigars come 50 to a box. This is important when comparing our box prices with the competition’s customary 25-cigar boxes.”
The next step, is the creation of extensive in-store sales aids…signage, shelf-talkers, posters and more…all of which draw smokers’ attention to the cigars on display in retailers’ humidors. Following that in Summer, 2012, a new ad will feature Carnero, JM Tobacco’s first full premium cigar.
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