Cigar News

New ad campaign features JM Tobacco’s Dominican hand-rolled value-priced premium cigars

Reading Time: < 1 minute

Anto Mahroukian, JM’s president, adds, “Other variations on the JM’s Dominican lineup that are not pictured are: Honeys, with honey-based flavorings and dipped heads, and ‘It’s a Boy/Girl,’ in pink or blue boxes and bands. We wanted the ad to visually remind customers that JM’s Dominican cigars come 50 to a box. This is important when comparing our box prices with the competition’s customary 25-cigar boxes.”

The next step, is the creation of extensive in-store sales aids…signage, shelf-talkers, posters and more…all of which draw smokers’ attention to the cigars on display in retailers’ humidors. Following that in Summer, 2012, a new ad will feature Carnero, JM Tobacco’s first full premium cigar.

*   *   *

0 Comments
Inline Feedbacks
View all comments
Gary Korb

Gary Korb

Executive Editor

Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and Executive Editor of Cigar Advisor. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.

Show all Gary Korb's Articles
cigar advisor news - ep carrillo and oliva cigars introduce allegiance cigars - release - cover

Cigar News: E.P. Carrillo & Oliva Cigars Introduce Allegiance Cigars

Reading Time: 2 minutes In another fine cigar collaboration, top-rated E.P. Carrillo Cigars has joined forces with Oliva Cigar Co. in Nicaragua to create Allegiance Cigars. The four vitola selection was blended by Ernesto Perez-Carrillo using tobaccos from Oliva’s finest stocks. Get the full story here.

Read More
cigar advisor news - crowned heads las calaveras EL 2022 release - cover

Cigar News: Crowned Heads Releasing Las Calaveras 2022 Cigars

2022 Release Stars a Nicaraguan Corojo Oscuro ’99 Wrapper NASHVILLE, TN – Crowned Heads Cigars...
Read More
cigar advisor top new cigars july 25 2022 - cover

CA Report: Top New Cigars (July 25, 2022)

Reading Time: 3 minutes We’ve got three fresh, new cigars, right off the boat in the Famous Smoke Shop warehouse. This week, we’re reviewing Muestra de Saka The Bewitched, along with a new size from Roa Craft Whiskey Rebellion…and an XXL blend from Chillin’ Moose.

Read More
fan mail cigar questions answered part 26 cacover

Fan Mail: Your Burning Cigar Questions, Answered (Part 26)

Reading Time: 3 minutes More Fan Mail: with more readers’ cigar questions coming in, the Cigar Advisors lighten the load and answer their top 4 burning questions with a trick for cutting cigars, what your cigar’s ash color means, keeping your cigar lit and premium vs. machine made. Watch our videos now!

Read More