Cigar Company merger of STG and Swedish Match
The new company carries the name Scandinavian Tobacco Group and has an annual turn-over of approximately MEUR 690 and an EBITDA of approximately MEUR 140 (based on 2009 results). Annually more than 2.5 billion cigars and 1,650 tons of pipe tobacco will leave the Group’s factories in Europe, Asia and Central America. The joint company has approximately 9,700 employees.
The new company, which has sales companies in 15 countries, is market leader in a number of countries in Europe within cigars and pipe tobacco and holds more than 30% of the US premium cigar market. The company’s leading cigar brands include Café CrÃ¨me, La Paz, Henri Wintermans, Colts, Mercator, Macanudo, CAO, Partagas (US), Cohiba (US) and Punch (US). Leading pipe tobacco brands are Erinmore, Borkum Riff, Clan, Half&Half, and W.O. Larsen.
Skandinavisk Holding A/S (SH) holds 51% of the shares in the new Scandinavian Tobacco Group, with the remaining 49% of the shares being held by Swedish Match AB (SM). JÃ¸rgen Tandrup, Chairman of SH and the former Scandinavian Tobacco Group (STG), is Chairman of the Supervisory Board and Conny Karlsson, Chairman of SM, holds the role as Deputy Chairman of the Supervisory Board.
Anders Colding Friis, CEO of the former STG, is CEO of the new Scandinavian Tobacco Group which is headquartered in Copenhagen, Denmark.
"After months of preparations we are very pleased now to be able to start the integration of the two businesses. The new Scandinavian Tobacco Group is a truly global company and we have an excellent basis in the combined brand portfolio to grow even further and increase profitability," says Anders Colding Friis.
In Australia and New Zealand the competition authorities have given their approval to the transaction on the condition that the new company divests part of its business in those countries. The divestment will take place post closing and will not materially affect the operation or financial performance of the new joint business.
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Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, during the past 12 years he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and cigar reviewer. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.Show all Gary Korb's Articles