Select Serie N retailers across the U.S. will participate in a live, open forum chat on Skype which will be part of the virtual broadcast. Participants watching live on the website will be able to communicate directly with Team La Gloria members and with fellow Serie N enthusiasts through tweets and Facebook updates which will be addressed by Team La Gloria members during the broadcasts.
Director of Marketing Michael Giannini commented, “Serie N is a very unique cigar, both in taste and appearance, so we created an innovative event to capitalize on the buzz that’s been generated for the product within the digital media space. By including the retail community and in welcoming questions and comments from our existing consumers and those who may be enjoying the product for the first time, we will be able to ride the groundswell by capturing increased interest in the product.”
To get in on the excitement surrounding Serie N cigars, consumers of legal smoking age are invited to pick up the March issue of Cigar Aficionado which contains a coupon for a free Serie N cigar, redeemable by accessing the list of participating cigar retail shops across the U.S. available on the Team La Gloria website: www.lagloriacigars.com.
Leading up to Serie N day, Serie N social media promotions will take place on Facebook (www.Facebook.com/teamlagloria), Twitter (www.twitter.com/lagloriacigars), YouTube and the Team La Gloria site. Detailed information about these promotions can be found on the “promotions” section of the Team La Gloria website.
For complete details visit www.lagloriacigars.com/serien.
La Gloria Cubana, Serie N, Macanudo, Cohiba, Punch, Partagas, Hoyo de Monterrey, Excalibur and Club Macanudo are registered trademarks of General Cigar Co. Inc.
Executive Editor
Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and Executive Editor of Cigar Advisor. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.
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