From charitable events and partnerships to a wide myriad of unique events, the brand was included in activities in South Florida and all over the map, up until the year’s close. The Toraños’ were very appreciative of all the great, positive responses they received throughout these efforts.
This month will see the launch of the Toraño Family’s new DVD entitled “The Journey.” This captivating documentary will take the viewer through the four-generation history behind the Toraño name in the tobacco industry and give insight into the trials and tribulations that the Exodus of Cuba had on the Toraño Family. This DVD will be available at local cigar stores.
Starting this January will also see the start of two new types of events that will travel to cigar retail stores across the country in 2011. Firstly, come and meet the man behind “Master.” Toraño’s Master Roller, Felipe Sosa, will be featuring this collaboration blend where he will be rolling cigars for patrons. Customers who have the pleasure to watch him in action will get a chance to win some great raffle items, too.
Toraño was also recently thrilled to announce the launch of the “Single Region” Tour. The tour will showcase one of the family’s newest blends, Single Region-Serie Jalapa and will feature a dynamic new partnership with PT’s Coffee Roasting Co., an award winning industry leader in specialty micro-lot coffee. These events will offer great tasting cigars paired with French-pressed micro-lot coffee that is sure to appeal to the palates of connoisseurs of cigars and coffee alike.
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Executive Editor
Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and Executive Editor of Cigar Advisor. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.
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