Torano Releases New Packaging
Toraño's Companion Pack presents the cigars in a 6" x 50 Toro shape. The first, Casa Toraño Natural, initially appeared in 2004 at Toraño events, custom-rolled but unbanded. Response was so high they began producing them later that year, and only then revealed the cigar had been the family's private blend for years. Casa Toraño Natural has an Ecuadorian-grown, Connecticut shade wrapper and a complex blend of Honduran, Nicaraguan, and special family-grown tobaccos. According to Toraño, "Casa Toraño is a mild cigar, with bold and enticing flavor. For too long, mild cigars meant faint flavor. But Casa Toraño appeals to all smokers who give priority to the flavor of a cigar, as opposed to strength."
Casa Toraño Natural proved a home run, and in 2007, the company launched the Casa Toraño Maduro, later named the second best maduro for 2008. It has a naturally-fermented Connecticut broadleaf wrapper. The mild, sweet wrapper balances a Nicaraguan/Dominican blend, yielding a medium-bodied smoke with abundantly rich flavor.
Toraño's 1916 Cameroon is a tribute to Don Santiago Toraño's emigration from Spain to Cuba in 1916, to create a tobacco legacy that saw him grow premium tobacco for some of the world's most respected Cuban marques. Now, three generations later, Toraño cigars also boast an enviable record among the most desirable marques in the industry. The medium-bodied cigar's Cameroon wrapper surrounds a Honduran/Dominican filler and binder.
Virtuoso, the fourth label, is unique. The Toraños produce its sun-grown wrapper tobacco on their own Nicaraguan farm, and combine it with Nicaraguan, Honduran, and Panamanian tobaccos for a powerful, yet smooth and balanced smoke.
All four brands in the Companion Pack are available in several of the most popular shapes, and are presented in lavish and traditional boxes. Manufacturer's suggested retail pricing for the Companion Pack sampler is $21.95.
According to Toraño, "Our advertising campaign carries the theme of 'Never Smoke Alone,' which acknowledges the greater satisfaction that comes from enjoying cigars with friends. But, it also carries the message that even when smoking alone, one is in good company, because of the spirit of four Toraño generations that is in every cigar we make."
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Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, during the past 12 years he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and cigar reviewer. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.Show all Gary Korb's Articles