“We are energized and excited to be announcing these positive changes,” said Charlie Toraño, the company’s president.
The new logo, which combines a contemporary, yet classic look, is symbolic of the company’s new direction, one which will focus on the introduction of innovative cigar brands, unique blends and building a strong Toraño Family Cigar community.
“We recognize the value of building communication,” Charlie said. “There’s no better way to reach cigar smokers and the trade than through social media, the Internet, the use of viral campaigns and the personal touch and interactions at cigar events that only the family can provide.”
The IPCPR in New Orleans will be the platform for the unveiling of Master by Carlos Toraño and Single Region, two retail exclusive brands. The company is also offering a value priced bundle cigar named Brigade.
“I am looking forward to seeing everyone at our upcoming annual trade show and personally showing all of the changes which are taking place,” Charlie said.
A leader in the cigar industry, Toraño Family Cigar Company is a four-generation company currently based in Miami, Florida. It enjoys a rich heritage and history in tobacco growing and cigar manufacturing.
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