Cigar News

Toraño Family Cigar Company to distribute Sam Leccia cigars

“I have always had great respect and admiration for the Toraño family. Their expertise and history in growing tobacco and manufacturing great cigars is well known. Since their announcement last year whereby they took back control of the distribution of their brands, it’s clear that Toraño is focused on expanding its distribution company and providing tobacconists with the service and cigars they deserve. I strongly feel that this team will play an invaluable role for the growth of Sam Leccia Cigar Co,” said Leccia.

The newly formed Sam Leccia Cigar Co. was formally announced via press release to the world this past May 27, 2011. Leccia’s innovative style sets him apart from most, but his dedication to crafting handmade cigars with the finest tobacco is what drives him.Sprinting out of the starting blocks, the first creation for the new company is appropriately named “Debut.” The cigars are a twist of Nicaragua, Honduras, Ecuador and Santo Domingo tobaccos blended together, to give a unique smoking experience. Leccia is proud of his company’s first brand, and excited about working with this team. Retailers, if interested in Sam Leccia Cigar Co. products should contact their Toraño Family Cigar sales rep for pre-ordering.

After taking back their own distribution in August 2010, the Toraño Family Cigar Company underwent several changes, to include a successful re-branding effort, new ad campaign, several key hires, the introduction of three new brands, and a partnership with Graycliff Cigar Company. This new agreement with the Sam Leccia Cigar Co. continues the recent trend of aggressive moves by the Toraño Family.

The Toraño Family Cigar Company will be present at this year’s upcoming IPCPR trade show in Las Vegas, Nevada, unveiling two new brand launches that will be announced in the coming weeks.

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Gary Korb

Gary Korb

Executive Editor

Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, during the past 12 years he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and cigar reviewer. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.

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