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Toraño Family’s New Single Region – Serie Jalapa: One Region, One Farm, One Fine Cigar
Bruce M. Lewis, Vice President of Sales and Marketing, explains the birth of the concept: “I have always had an interest in the single region concept and how crucial it is to wine and coffee. In early 2008, I suggested to President Charlie Torano that we experiment with blends of tobacco from only one farm. We soon realized blending such a cigar was not an easy task. Now, however, I know we have truly captured the characteristics and taste profile of tobacco grown in Jalapa.”
The first release, Serie Jalapa, features a blend of tobacco from the El Estero Farm in Jalapa, Nicaragua. This small farm, located in the country’s northernmost growing province, is irrigated by a centuries-old, natural stream on the property. Its mineral-rich water, together with the sandy, red clay soil, enables this farm to grow some of the finest and most aromatic tobacco in the world. Lewis’ tasting notes indicate Serie Jalapa is, “Incredibly rich, complex, layered and with a great presence of sweetness. The blend exhibits good strength that balances well with the rounded, luscious flavor.”
Charlie Torano adds, “I am inviting all IPCPR attendees to stop by our pavilion (booths 2501, 2503, 2505, 2600, 2602, 2604) to experience the Serie Jalapa, available exclusively to brick-and-mortar retailers.”
Single Region – Serie Jalapa’s three sizes are: 5″ x 52 Robusto, 6″ x 54 Toro Grande and 7″ x 50 Churchill, with a suggested retail of $6.50-6.95. The cigars will appear on tobacco retailers’ shelves immediately after the August show, alongside the company’s equally revolutionary new blend, Master by Carlos Torano.
A leader in the cigar industry, Torano Family Cigar Company is a four-generation company. It enjoys a rich heritage and history in tobacco growing and manufacturing.