Backwoods Cigars Description
Backwoods cigars are rustic-looking, manly smokes made from all-natural tobacco with no homogenized components. Offered in several different styles, they are flavorful, mild, and perfect for smoking among the great outdoors. They have a pleasant aroma, too!
Unlike many other machine made cigars, Backwoods are cured for a period after production under very specific temperature and humidity conditions. This assists in the development of their signature flavors and aromas. After curing, the cigars are imbued with a variety of casings, which add a honey, honey berry, black tobacco, or sweet aromatic characteristic to the cigars.
Backwoods cigars are descended from Backwoods Smokes, an alternative brand of cigarettes sold in the United States between 1973 and 1981. This brand was part of a larger trend in which tobacco manufacturers began diversifying into other categories of tobacco products.
A large reason for this shift was the Public Health Cigarette Smoking Act. Enacted by President Richard Nixon in 1970, the federal law banned cigarette advertising on radio and television. By developing products in other tobacco categories, manufacturers were able to continue advertising their products at the national level.
Another important reason for the development of these new tobacco products was a changing cultural perspective on public health and tobacco, specifically cigarettes. For this reason, special emphasis was placed on the fact that Backwoods cigars used no homogenized components, and were instead constructed with mild, all-natural tobaccos including using a "genuine Broadleaf wrapper aged one full year to bring out its natural sweetness."
These very cultural and legal pressures also elicited a major change in the way manufacturers advertised tobacco: instead of advertising to the public at large, manufacturers began marketing to a specific group of people. Backwoods advertising featured prominently during that time, both on television and in magazines and news papers. Ads portrayed the "Backwoods Man" as a traditional outdoors-enthusiast who enjoyed hiking, hunting, fishing, and other outdoor sports.
Smokers identified with the cigar's outdoorsy marketing message, which positioned the cigarillos as an affordable luxury for the every day man. The cigarillos were machine made with an intentionally rough appearance. Their tapered body, frayed end, and unfinished head were designed to evoke the handmade cowboy smokes from America's old west. An airtight foil pouch completed the rustic look, and maintained the cigar's high moisture level without need for additional humidification.
When Backwoods cigars were re-introduced in 1981, they became an overnight success. Their unique format, dubbed "Wild & Mild," is offered in a number of varieties. To this day, they are machine made using the same tapered, unfinished look that made them popular, and sold in foil pouches of 5 cigars, or multi packs of 8 pouches for a total of 40 cigars.
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