FORT LAUDERDALE, Fla. – Inspired by the modern world of banking, the makers of the popular H. Upmann The Banker cigars are inviting adult premium cigar smokers to think outside the vault with H. Upmann The Banker Daytrader cigars selection.
Offered in three popular shapes, Daytrader is scheduled to hit stores around Tax Day. Additionally, the brand is coining the collection as “a new money release.”
“This introduction is part of our plan to expand The Banker line with small productions of specialty cigars from the renowned Grupo De Maestros, of Tabacalera de Garcia in the Dominican Republic,” said Sr. Marketing Director, Jennifer True.
H. Upmann The Banker Daytrader cigars boast a silky Ecuadorian wrapper, Nicaraguan binder and a specially-selected blend of Dominican and Nicaraguan fillers.
The Banker Daytrader logo used on the product’s packaging references the candlestick charts commonly used by stock traders. This emotive pattern is featured on the secondary band over a striking shade of green and is also the central feature of the laptop-shaped boxes.
“While the world of finance may have changed over time, there’s something that has always remained consistent for H. Upmann, and that is the certainty that being true to innovation means being true to the brand’s DNA,” added Ms. True.
H. Upmann The Banker Daytrader cigars come in the following three frontmarks and are presented in boxes of 10:
Robusto – 4 ½” x 54 / $13.49 MSRP per cigar
Toro – 6″ x 54 / $13.85 MSRP per cigar
Whale – 6″x 60 / $14.19 MSRP per cigar
CA
Executive Editor
Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and Executive Editor of Cigar Advisor. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.
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