Cigar News

Davidoff Cigars: J. Fearless & D. Gibbons

Reading Time: < 1 minute

Davidoff Cigars brings in Johnny Fearless and Dew Gibbons to improve marketing strategies

Johnny Fearless has been briefed with the development of the global advertising activity, which will include print and online, alongside the development of digital content, while Dew Gibbons will lead the packaging design work for the cigars range.

Neil Hughston, founder of Johnny Fearless, said: “Davidoff Cigars is one of those luxury brands with a long, illustrious past, but that at the same time is looking at the future and how it can reach an audience that might not traditionally set foot in a Davidoff store. We’re really excited about working with them to make this happen.”

Johnny Fearless will also work on experiential based marketing, point-of-sale material for retailers and some in-store design.

(Source: thedrum.com)

0 Comments
Inline Feedbacks
View all comments
Gary Korb

Gary Korb

Executive Editor

Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and Executive Editor of Cigar Advisor. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.

Show all Gary Korb's Articles
cigar advisor news - ep carrillo and oliva cigars introduce allegiance cigars - release - cover

Cigar News: E.P. Carrillo & Oliva Cigars Introduce Allegiance Cigars

Reading Time: 2 minutes In another fine cigar collaboration, top-rated E.P. Carrillo Cigars has joined forces with Oliva Cigar Co. in Nicaragua to create Allegiance Cigars. The four vitola selection was blended by Ernesto Perez-Carrillo using tobaccos from Oliva’s finest stocks. Get the full story here.

Read More
cigar advisor news-gran habano persian king mod type 60 cigar release-cover photo

CIGAR NEWS: Gran Habano Releasing Persian King Type-Mod 60 Cigar

Reading Time: 2 minutes Schedule to arrive in late May of this year, the Gran Habano Persian King Type-Mod 60 is the fourth and newest member of the label’s Persian King selections. The Nicaraguan puro is also rolled to a very unusual figurado shape. Learn more about it here.

Read More
cigar advisor perla del mar maduro panel review - cover

CA Review Panel: Perla del Mar Maduro

Reading Time: 7 minutes When J.C. Newman updated the blend for the Perla del Mar Maduro line in 2020 they claimed it had longer aging and a little more body. To see if the Panel agreed, including the other discoveries they made about the Toro, open the review now. 

Read More
#nowsmoking Aging Room Quattro Nicaragua Maestro cigar review Cigar Advisor Cover

#nowsmoking: Aging Room Quattro Nicaragua Maestro – #1 Cigar of 2019

Reading Time: 4 minutes Not your ordinary cigar review! Gary smokes the Aging Room Quattro Nicaragua Maestro – and is joined by the blender, Rafael Nodal. Watch as Rafael goes into detail on the project that earned this smoke #1 Cigar of the Year 2019!

Read More