Johnny Fearless has been briefed with the development of the global advertising activity, which will include print and online, alongside the development of digital content, while Dew Gibbons will lead the packaging design work for the cigars range.
Neil Hughston, founder of Johnny Fearless, said: “Davidoff Cigars is one of those luxury brands with a long, illustrious past, but that at the same time is looking at the future and how it can reach an audience that might not traditionally set foot in a Davidoff store. We’re really excited about working with them to make this happen.”
Johnny Fearless will also work on experiential based marketing, point-of-sale material for retailers and some in-store design.
(Source: thedrum.com)
Executive Editor
Gary Korb has been writing and editing content for CigarAdvisor.com since its debut in 2008. An avid cigar smoker for over 30 years, he has worked on the marketing side of the premium cigar business as a Sr. Copywriter, blogger, and Executive Editor of Cigar Advisor. A graduate of the Newhouse School of Public Communications at Syracuse University, prior to his career in the cigar business, Gary worked in the music and video industry as a marketer and a publicist.
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