#nowsmoking: see our Romeo 1875 Nicaragua cigar review, and see how this RyJ pays respect to the brand’s Cuban flavor profile. Click for tasting notes on this Toro and why you need to try it, delivered in under 2 minutes…
Davidoff Cigars: J. Fearless & D. Gibbons
Davidoff Cigars brings in Johnny Fearless and Dew Gibbons to improve marketing strategies
Johnny Fearless has been briefed with the development of the global advertising activity, which will include print and online, alongside the development of digital content, while Dew Gibbons will lead the packaging design work for the cigars range.
Neil Hughston, founder of Johnny Fearless, said: “Davidoff Cigars is one of those luxury brands with a long, illustrious past, but that at the same time is looking at the future and how it can reach an audience that might not traditionally set foot in a Davidoff store. We’re really excited about working with them to make this happen.”
Johnny Fearless will also work on experiential based marketing, point-of-sale material for retailers and some in-store design.