“Tailgating fits perfectly into our occasion-based marketing platform,” said Alan Willner, vice president of marketing for General Cigar. “We created this promotion to connect with consumers while they’re tailgating because hanging out with the guys and gearing up for the game is one of the best times to sit back, light up a Punch cigar and maybe do a little trash talking about the other team.”
To give sports fans the chance to tailgate like a pro, Punch is also running a sweepstakes. Between now and December 28, consumers of legal smoking age can visit www.punchcigars.com to enter to win the Punch Tailgating grand prize:
- Five boxes of Punch cigars
- A Char-Broil Grill2Go Grill
- A $200 Chicago Steak Company gift card
- A $500 StubHub gift card
- A tailgate lounger
- A tailgate game table
- A Punch-branded lighter and ashtray.
In addition, the Punch tailgating six-pack will be awarded to one lucky winner per day between now and December 28. No purchase necessary. For official rules, please visit www.punchcigars.com.
# # #
® Punch, Macanudo, Cohiba, Partagas, Hoyo de Monterrey, Excalibur, La Gloria Cubana and Club Macanudo are registered trademarks of General Cigar Co. Inc.