Alec Bradley Project 40

Since founding Alec Bradley, Alan Rubin has looked beyond the leaf for inspiration. The name Project 40 comes from a popular research-based initiative focused on building resiliency and helping people take control of their happiness. Rubin explains: "Project 40 is a generally accepted concept in multiple industries with the end goal to find how a service or product can have a positive impact on the mind and body." So what does that have to do with premium cigars? "Similar to music, cigars have a calming effect that allows us to feel in control as well as feel rewarded," adds Rubin. "Since cigars bring people together, cause for relaxation and create positive experiences, I asked myself why this concept should not be applied to premium cigars." Hand-rolled in Esteli at fabrica J. Fuego Cigar Co. de Nicaragua, Project 40 comes in four sizes. The core is all-Nicaraguan filler framed by a Brazilian Habano-seed binder and finished in a plush, brick-hued Nicaraguan Colorado wrapper. Medium-bodied, creamy, and toasty, with notes of graham cracker, wheat, oak, and sweet spice on a long, dry, lightly peppery finish. Smokers looking for a well-built, medium-bodied cigar with a pleasurable assortment of flavors at an affordable price will find Project 40 a relaxing morning-to-afternoon smoke. Take control of your happiness and order Alec Bradley Project 40 today.