Room 101 cigars are proof positive that there’s more to cigars than just the smoke – there’s a lifestyle to go with it. Made by Camacho Cigars through a partnership with parent company Davidoff of Geneva, these Honduran cigars – and Room 101 CEO Matt Booth - have quickly grown into one of the most talked-about smokes on the scene.
Though with Room 101 cigars, it was the jewelry that came first. Booth finished a stint in the Marines and began apprenticing as a designer in 2003. His unique mix of attitude and culture delivered a wide ranging yet passionate clientele - both the Hollywood who’s who and the everyman alike - who quickly began demanding custom-designed pieces of alternative luxury silver.
Matt’s introduction to cigars came by way of some shared smokes at an after party, then reinforced by frequent visits to a local tobacco shop. The vibe was magnetic to him; Booth was inspired to begin leaning on his jewelry design skills to modify lighters and humidors, and created a collection of smoking accessories that enthusiasts in the cigar culture (like him) could enjoy…items that spoke of the same passion that drew people to his jewelry.
It was from there that Booth’s immersion in the cigar culture became complete: Room 101 Cigars was launched in 2009 in conjunction with Camacho, rising quickly to become one of the premier boutique cigars. Matt Booth’s smokes featured small batch blends of fully aged tobaccos that delivered medium-full body and flavor in each of his Room 101 premium cigars.
The Room 101 cigar lineup is as diverse as Matt’s jewelry designs. While most are medium to medium full in body, the lineup is vast when factoring in the various blends and wrappers he and the Camacho team have pulled together….there’s prolific use of Mexican tobaccos, like the San Andres wrappers and binders in Room 101 San Andres, Master Collection cigars and Room 101 Daruma Gold – as well as “limited editions” available throughout a good portion of Booth’s lineup. If you’re ready for a flavor ride, look for the Fu – the Japanese dog of strength and luck – and you’ll find a great Room 101 cigar on sale at Famous Smoke Shop!